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eCommerce Strategy & Growth Amazon · Retail · Direct-to-consumer

Small adjustments /
large effect.

We help brands navigate eCommerce complexity, identify their biggest growth opportunities, and make the precise adjustments that improve performance across channels.

Fig. 01 — Trim tab, side view Under way
Design trim · level Detail A · trim tab 0° → 12° Hinged at the transom, a few inches deep Running trim Bow up Level
Tab up Bow high, stern dragging, fuel spent pushing water.
Tab lowered a few degrees The hull settles level and runs cleaner at the same power.
Nothing else changed Same engine, same hull, same crew. One small surface, set correctly.

A small surface that steers the whole hull.

A trim tab is a small adjustable surface on a boat that helps control its attitude and handling. A relatively small adjustment can make a significant difference in how the entire boat performs.

That's exactly what great eCommerce consulting does: optimize advertising spend, improve conversion rates, refine product assortment, strengthen digital shelf execution, or fix pricing inefficiencies to improve the performance of a much larger business.

A trim tab doesn't fight the water. It uses the speed the boat already has to change how it sits. We work the same way: start from the momentum your business already has, find the setting that's slightly off, and correct it.

Fig. 02 — Leverage 1 setting · 168 parts
The adjustment One setting, changed precisely.
The business Every part downstream responds.

Five tabs / we know how to set.

Each one is small next to the business it sits on. Set correctly, each one changes how the whole thing runs.

Advertising spend
The adjustment Shift budget from terms that collect clicks to the ones that convert. Set bids against margin instead of habit, and stop paying for sales you would have made anyway.
What it moves Ad efficiency and total profit — and the organic rank that well-placed paid sales help build.
Conversion rate
The adjustment Fix images, titles, bullets and A+ content on the listings that already get traffic, starting with the ones that carry the most revenue.
What it moves More sales from the shoppers you are already paying to reach.
Product assortment
The adjustment Decide which items to push, which to bundle and which to retire. Match pack sizes and variations to each channel.
What it moves Inventory, margin mix, and where advertising money ends up.
Digital shelf
The adjustment Content, ratings, availability, Buy Box and search position, checked retailer by retailer rather than assumed.
What it moves Whether shoppers find the product, and whether they can buy it when they do.
Pricing
The adjustment Close gaps between channels, set promotion depth on purpose, and catch price erosion before it spreads from one retailer to the next.
What it moves Margin, Buy Box ownership, and how your retail partners see you.

How we work

Read · Locate · Adjust · Hold course
  1. Read We start with your numbers across every channel and find where the business has drifted from plan.
  2. Locate Opportunities are ranked by size and effort. We pick the few that move the whole business, not the ones that are easiest to report.
  3. Adjust Changes are made precisely and in sequence, so the effect of each one can be seen on its own.
  4. Hold course We measure, keep what works and correct what doesn’t. The dashboards keep the reading current after we step back.

Steer before you rebuild.

  1. Adjust before you overhaul.Most brands don’t need a new strategy. They need three or four settings corrected that are quietly costing them.
  2. Every channel is connected.A price change at one retailer shows up in Amazon’s Buy Box. A cut in ad spend shows up in organic rank. We look at the whole boat, not one surface.
  3. Measured, not assumed.Each adjustment has a number it should move and a date we check it.
  4. Plain advice.You hear what we would change, why, and what it should do — in a page, not a hundred slides.

The instruments

You can't set a tab without reading the water. We read the business with the same dashboards we build for clients — and you keep them when we're done.

01 / Marketplace
Commerce Sales, margin, inventory and listing health.
02 / Amazon Ads
Advertising Suite Spend against the sales it actually moved.
03 / Listings
Listing Optimizer Listings written from what shoppers search.
04 / Pricing
Price Tracking Shelf prices across retailers, set next to Amazon.
05 / Own store
D2C Suite Store sales and whether the marketing pays back.
06 / Meta ads
Social Suite Facebook and Instagram spend against the customers it brought.
Find your trim tab↗