Skip to content
Amazon · Key accounts · Google Shopping Weekly run

See who moved /
the price first.

The suite checks the shelf price of every listing you choose — at the retailers that matter to you and at every other seller on Google Shopping — puts each one next to Amazon's, and keeps the history.

When another retailer sells your product for less, Amazon tends to follow it down. Most teams find out weeks later in a margin report, with no record of which offer started it.

Shelf price vs Amazon · sorted by Amazon sales · run of 13 Oct Demo data · tolerance 5%
Product Amazon Retailer A Retailer B Retailer C
Northfield Oat Bites 12 oz $8.99 $8.99 $7.49−16.7% ↓ $7.99 out of stock
Northfield Trail Mix 24 oz $14.99 $14.49 −3.3% $14.99 $14.99
Harbor Lane Granola 16 oz No Buy Box $6.99 $6.79 Not listed
Retailer B opened a 16.7% gap on the best-selling item. The −3.3% on trail mix sits inside tolerance, so it isn't flagged.
Pricing / Price Tracking

Every shelf /
watched, all week.

Price, stock and the buy box across marketplaces and your own store. When something moves, you see it, and you see who moved first.

Always on price, stock and buy box, watched
First to know when something moves, and who moved
Every channel marketplaces and your own store
Retailers × products OKChanged
Alert Price dropped · a competitor, first to move Out of stock · one retailer, top seller Buy box back · marketplace, price matched
Watching price · stock · buy box Live
Undercuts

Every undercut /
flagged.

Each offer's shelf price and shipping is set against Amazon's. Anything beyond your agreed gap is flagged on the product and on the seller, and an out-of-stock offer is struck through, so a price nobody can buy isn't mistaken for a threat.

Caughtundercuts beyond your tolerance
Calmno alarms for rounding or shipping
Realout-of-stock offers set aside
Northfield Oat Bites 12 oz · offers vs AmazonYour tolerance
Retailer B −16.7% Below tolerance
Web shop · Google Shopping −9.4% Below tolerance
Retailer C −11.0% Out of stock
Retailer A −3.3% Inside tolerance
Amazon reference Holds the offer
Bar: gap below AmazonShelf price + shipping
Who sells your productsKey accountsEveryone else
Unknown reseller found well below AmazonFlagged
What it watches

Two rings /
nobody missed.

Up to ten key accounts per market, each with its own column next to Amazon. Around them, every other seller on Google Shopping, from national chains to small web shops, ranked by how often they are cheapest.

Focusedyour key accounts, side by side
Completeevery seller on Google Shopping
Rankedwho is cheapest most often
Price history

See who /
moved first.

Each product opens a history of Amazon's price, the lowest price anywhere and the running average, with the date a gap opened and the seller who opened it. Evidence for the account, your Amazon contact or the next promotion plan.

Datedwhen the gap opened
Namedthe seller who opened it
Readyevidence for the conversation
Price history · 12 weeksAmazonLowest anywhereAverage
12 weeks agoGap opened · Retailer BAmazon followsToday

After each run, six answers.

  1. Who is selling below Amazon, and by how much?Offers beyond your agreed gap are marked on the product and on the seller.
  2. Which prices moved since the last run?Each price carries an arrow and the amount, against the last run or the same day last week.
  3. Is Amazon still holding the Buy Box?Listings in stock with no Amazon offer are flagged "No Buy Box".
  4. Where can shoppers not find my product?Listings with no match on Amazon or Google Shopping get a list of their own.
  5. Which seller is cheapest most often?A seller table ranks retailers by products listed, times cheapest and average gap to Amazon.
  6. How has this product's price moved?Each product opens a history of Amazon's price, the lowest price anywhere and the running average.

From the weekly run to the conversation with the account.

  1. The runWeekly on a fixed day, and on demand before a promotion or buyer meeting.
  2. The comparisonEach offer matched to your listing and set against Amazon and the previous run.
  3. The flagUndercuts, price moves, a missing Buy Box and unfound listings, marked on the page.
  4. The productToday's offers cheapest first, links to Amazon and Google Shopping, and the history.
  5. The conversationYour team brings the date the gap opened and the seller that opened it.

Your rules / set once.

Your team can change the retailer list and the tolerance on the page; the next run uses them. The first run shows today's prices and gaps, moves appear from the second, and the history fills in over a few weeks.

Public shelf prices only. Nothing changes at Amazon or any retailer.

Book a walkthrough
  1. ToleranceHow far below Amazon an offer can sit before it is flagged, so shipping or rounding doesn't raise an alarm.
  2. Key accountsThe ten retailers per market that get their own column, and how each one is recognised.
  3. ListingsThe products tracked, matched by ASIN and your own item number.
  4. RhythmThe weekly run day, and whether changes read against the last run or the same day a week earlier.
  5. MarketsThe marketplaces covered, each in its own currency.
A lost Buy Box flagged here explains why ads stopped serving in the Advertising Suite; a price war at one retailer explains a margin dip in Commerce. Commerce Advertising
Take it with you

Price Tracking /
in one PDF.

What the suite watches, how a price move reaches your team and what you decide up front, on four pages.

Download PDFTrim Tab blue, best on screen Download print versionBlack and white, uses less ink when printed Opens the Trim Tab PDF page in a new tab, where the file saves to your device.