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Listing creation & optimization Title · Highlights · Bullets · Keywords

Listings written /
from what shoppers search.

The Listing Optimizer drafts new Amazon listings and rewrites existing ones from Brand Analytics search data, inside Amazon's limits. Your team picks a version, edits in place and approves. Nothing changes on Amazon until then.

Book a walkthrough
Writes Titles Item highlights Bullets & description Backend keywords Catalog fields
Listings / Listing Optimizer

Get found /
by shoppers and AI.

See exactly what changes: a cleaner title, the search terms shoppers actually type, and the product facts AI assistants need to recommend you. Rewritten, within each channel's rules, ready to paste.

Found in search and in AI shopping answers
Approved by every channel’s rules
Faster from audit to copy you can paste
Listing · demo cat food BeforeAfter
Title
Search terms
AI-ready
Before Purrfect Bites Cat Food Chicken Flavor Wet 12pk BEST QUALITY PREMIUM!!
After Grain-Free Wet Cat Food, Chicken Pâté, 12 × 3 oz Cans, High-Protein for Adult Indoor Cats
Product type first Flavour and texture Pack size Who it’s for
Hype words and caps removed. Product type leads, then flavour, size and who it's for, within the channel's title rules.
What shoppers searchIn the listing
“grain free wet cat food” Missing In title
“chicken pate cat food” Missing In title
“high protein cat food” Bullets only In title
“indoor cat food” Missing In bullets
“cat food 12 pack” Backend only In title
Best grain-free wet food for a picky indoor cat?
Facts an AI assistant looks for
Protein source Not stated Chicken
Grain-free Not stated Yes
Life stage Not stated Adult
Texture Not stated Pâté
Made for Not stated Indoor cats
Enough to be recommended
Title pattern

One pattern /
for every title.

Brand, line, ingredient, format, size: the same parts in the same order across the whole catalog, filled to just under Amazon's 75 characters so item highlights still show. Today's title sits struck through underneath.

Consistentone pattern, catalog-wide
Fullerevery character put to work
Visiblehighlights still show in search
One title pattern for every listing Demo data
Brand Northfield
Line Classic
Process Roasted
Main ingredient Nut & Fruit
Format Trail Mix
Category Snack
Key attribute Resealable
Size 24 oz
Northfield Trail Mix 24oz/680G Snack On Amazon today · 36 / 75
Northfield Classic Roasted Nut & Fruit Trail Mix Snack, Resealable, 24 oz Proposed · 73 / 75
Every title follows the same eight parts, filled to just under Amazon's 75 characters, where item highlights still show beneath it in search.
Item highlights · two proposals Missing today
Version A · careful wording · chosen 103 / 125
Roasted Almonds, Cashews and Raisins, No Added Sugar, Resealable Bag, For Hiking, Office and Lunchboxes
Version B · benefit-led 103 / 125
Long-Lasting Energy for Hikes and Workdays, Roasted Almonds and Cashews, No Added Sugar, Resealable Bag
Backend keywords 26 → 189 / 249 bytes
Use version A Use version B Approve Edits and approvals are saved for the whole team
Listing editor

Two versions /
you choose.

Careful wording or benefit-led, side by side with what is live today. A note explains each title, counters track every field against Amazon's limits, and labels like Changed and Missing today show where the biggest gains are.

A choicecareful or benefit-led
In limitscounted as you type
Sharedevery edit saved for the team
Search coverage

Shoppers' words /
in your listing.

Brand Analytics shows the searches the product already wins and the biggest searches for its kind of product, whoever wins them. Each one is marked as covered or left out, and why.

Foundin the searches that matter
Cleanno competitor brand terms
Currentsearch data refreshed on a schedule
Biggest searches for this product Demo data
trail mix In the listing
trail mix snack packs Not our format
healthy snacks for adults In the listing
mixed nuts and dried fruit In the listing
hiking snacks In the listing
no sugar added snacks In the listing
Shoppers' own words go in where they're true for the product. Competitor brand terms stay out.
Catalog fields · now → proposedDemo data
Target audience — Adults
Specific uses — Hiking, office, lunchboxes
Country of origin Imported USA
Item highlights Missing Written, inside 125
Pack size 24 oz 2 × 24 oz · waits for new stock
Approved by a named person · change loggedApproved
Catalog fields

Every field /
filled and right.

Target audience, specific uses, country of origin and the rest, with the value now and the value proposed, plus a note when a change should wait, for example until Amazon holds the new stock.

Completeno empty fields left behind
Timedchanges wait when they should
Loggedwho changed what, and when

Approved / then live.

Out as Amazon's own flat file, or field by field through the Listings API after a test run. Nothing is written until a named person approves.

  1. Draft Two versions of every field, built from search data and the product facts you hold.
  2. Choose Pick version A or B per listing. Title and keywords are shared by both.
  3. Edit Change any line in place. Character and byte limits update as you type.
  4. Approve A named person signs off. Every change is logged.
  5. Go live Upload as a Vendor or Seller Central flat file, or push field by field through the Listings API.

Where it helps / most.

  1. New productsA complete listing drafted from your product facts and the searches for that kind of product.
  2. Large catalogsEvery listing rewritten to one pattern, biggest sellers first, so the work goes where the money is.
  3. Weak or dated listingsMissing item highlights, empty backend keywords and wrong catalog fields, filled in.
  4. Claims and complianceA careful-wording version wherever benefit claims could invite a review.
  5. Several marketplacesEach one written in its own spelling and units, from that marketplace's own search data.

Your team stays in charge of every word.

  1. Shared editsEvery edit, version choice and approval is saved once and seen by the whole team.
  2. Change historyWho changed a listing, and when.
  3. Amazon's limits built inCharacter and byte counts update as you type.
  4. Fresh search dataBrand Analytics is pulled again on a schedule, so proposals keep up with demand.
  5. Works on any deviceDesktop, tablet and phone.

Your rules / set once.

Agreed with you at the start, and yours to change.

  1. Title patternWhich parts, in which order, and how product lines are named.
  2. Tone and claimsWhether benefit claims are allowed, and which wording is off limits.
  3. Brand voiceStyle rules for bullets and descriptions.
  4. Publishing routeFlat file, Listings API, or both.
  5. ApprovalsWho reviews, and who signs off.
Send us your three best sellers. We'll show you what their listings leave on the table.
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Take it with you

The Listing Optimizer /
in one PDF.

How listings are researched, drafted, checked and approved, and what is inside the editor, on five pages.

Download PDFTrim Tab blue, best on screen Download print versionBlack and white, uses less ink when printed Opens the Trim Tab PDF page in a new tab, where the file saves to your device.