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Meta ads · Facebook · Instagram Daily sync

Cheap clicks /
or customers?

The suite reads every Meta ad account you choose, from the campaign down to the single creative, and sets spend against the purchases it brought, the budget you planned and the period before.

A campaign can buy clicks for a few cents each and not sell a thing. In Meta's own reporting it still looks like a win, and most teams notice when the month's budget is gone.

Northfield · last 30 days vs the 30 before · attribution 7-day click, 1-day view Demo data
Spend $6,240 −12.0% vs $7,090
Link click rate 9.8% +1.2 pts vs 8.6%
Cost per click $0.21 −19% vs $0.26
Purchases 38 −40.6% vs 64
Cost per purchase $164 +48% vs $111
Return on ad spend 1.4× −46% vs 2.6×
What changed
Objective Spring Traffic is optimised for traffic, not purchases. It took 62% of spend.
Creative One ad disapproved by Meta: Granola · Collections page.
Data note The last two days may still change.
Clicks got cheaper and the click rate rose, yet purchases fell by 41%. Most of the spend sat in a campaign Meta was optimising for traffic, so it found people who click, not people who buy.
Spend / Budget

On budget /
every day of the month.

Spend to date against your monthly budget, or the budgets already set in Meta. The month-end projection runs at the last seven days' rate, and the page says what each remaining day can still spend.

Pacedon track within ten percent, or flagged
Projectedmonth-end at this week's rate
Weeklythirteen weeks against Meta budgets
October · day 19 of 31 · budget $10,000ActualBudgetProjection
Oct 1TodayOct 31
Pace113%Overspending +13%
Projected month-end$11,400+$1,400 vs budget
Daily spend left$25812 days, $3,100 left
Purchases · impressions × click rate × conversionvs previous 30 days
64
−14
+6
−18
38
Previous 30 daysImpressionsLink click rateClick to purchaseLast 30 days
Impression to click 9.8% · was 8.6%
Click to landing page 88% · was 90%
Landing page to cart 2.2% · was 4.1%
Cart to purchase 41% · was 45%
Bar: step rate this periodTick: previous period
Why it moved

Fewer sales /
split three ways.

A change in purchases is broken into reach, click rate and conversion, so you see which one moved it. Below it, the funnel from impression to purchase shows the step where people dropped out, against the period before.

Splitreach, click rate, conversion
Locatedthe step where people left
Namedthe campaign that lost the most
Ads / Creatives

Every creative /
on its curve.

Each ad is shown with its image or video, its copy and its weekly click rate, and sorted fresh, improving, holding, fatiguing or stopped. An ad Meta has disapproved is flagged on the card, before it quietly stops spending.

Seenthe creative beside its numbers
Sortedby where it is in its life
Briefedthe next one, before this one tires
Creative lifecycle · weekly link click rateTop ads by spend
Video
Trail Mix · Morning hike CTR 3.1%Fresh
Image
Oat Bites · Lunchbox CTR 4.6%Improving
Video
Trail Mix · Creator review CTR 3.8%Holding
Image
Oat Bites · Copy 2 CTR 1.9%Fatiguing
Image
Spring promo · 20% off CTR 2.3%Stopped
Image
Granola · Collections page CTR 3.4%Disapproved
Ad sets · cost per 1,000 impressions × link click rateSquare = spend
$0Cost per 1,000 impressions →$100
Campaigns / Ad sets

Where to look /
first.

Every ad set placed by what its reach costs and how well it gets clicked. Cheap reach that clicks is where budget can go; an ad set that is expensive and barely clicked is named for review, together with how concentrated spend has become.

Placedcost against engagement
Weighedhow much rides on one ad set
Matchedthe goal Meta optimises to yours

After each sync, six answers.

  1. Are we on budget this month?Spend to date against your monthly budget, or the budgets set in Meta, with the month-end projection at the last seven days' rate.
  2. Why did purchases move?The change split into reach, click rate and conversion, so you see which of the three moved it.
  3. Where do people drop out?Impressions to clicks, landing page views, cart, checkout and purchase, each step against the period before.
  4. Which creatives are tiring?Every ad sorted fresh, improving, holding, fatiguing or stopped, from its weekly click rate.
  5. Is a campaign chasing the wrong goal?Campaigns optimised for traffic or reach while you judge them on purchases are named, with their spend.
  6. What is out of the ordinary?Each week set against its own four-week average, and each campaign's day against its own norm.

From the daily sync to the change in Meta.

  1. The syncMeta data arrives every day for each account. The most recent days are marked as still settling.
  2. The comparisonEvery figure set against the previous period or the same period last year, aligned day by day.
  3. The flagOver- and underspend, the wrong goal, a disapproved ad, a tiring creative and unusual days, marked on the page.
  4. The drill-downAccount to campaign, ad set and ad, ending at the creative with its copy, its link and the post itself.
  5. The changeYour team moves budget, pauses an ad or briefs a new creative in Meta. Any tab exports to a spreadsheet.

Your rules / set once.

Your team can set the monthly budget on the page itself; pacing uses it from that moment. The first sync brings the last thirteen weeks, and creative status reads after four weeks of delivery.

Read-only. Nothing changes in your Meta ad accounts.

Book a walkthrough
  1. Monthly budgetA budget per account, or the budgets already set in Meta. Pacing counts as on track within ten percent.
  2. The result that countsPurchases, leads, or landing page views where purchases are too few to read week by week.
  3. AttributionThe window Meta credits a purchase to, for example seven days after a click, shown on every page.
  4. ComparisonThe previous period of the same length, or the same period last year.
  5. AccountsWhich ad accounts are read and which brand each belongs to, alone or side by side.
Meta claims purchases for itself; the D2C Suite holds the real order record, side by side and never added together. A cheaper offer found by Price Tracking explains clicks that stopped turning into sales. D2C Price Tracking
Take it with you

The Social Suite /
in one PDF.

The six questions, what the suite reads, how a change reaches your team and what you decide up front, on four pages.

Download PDFTrim Tab blue, best on screen Download print versionBlack and white, uses less ink when printed Opens the Trim Tab PDF page in a new tab, where the file saves to your device.